iCoat Epoxy Resin Magazine
Concrete Conversatins

Press Release

Tim Phelps, Veteran Founder of iCoat Products, Celebrates Over Three Decades of Innovation in Decorative Concrete and Epoxy Solutions

Phoenix, Ariz. Feb 28th, 2025. Tim Phelps, U.S. veteran and founder of iCoat Products, has spent more than 35 years revolutionizing the decorative concrete and epoxy coatings industry. Since launching iCoat Products, Phelps has grown the company into a globally recognized leader, providing high-performance solutions for residential, commercial, and industrial applications. Tim shared his life and business story on the Concrete Conversations Podcast.

Industry Leadership and Innovation

iCoat’s success is rooted in Phelps’ commitment to contractor education. The company offers comprehensive training programs through its iCoat Network, covering substrate preparation, pricing strategies, and advanced installation techniques. “Proper execution starts with knowledge,” Phelps emphasizes, noting that these resources help contractors minimize downtime and maximize profitability.

Commercial and Residential Impact

A pioneer in concrete resurfacing technology, Phelps invented groundbreaking countertop overlay systems in 1999, enabling contractors to transform outdated surfaces into durable, aesthetically stunning finishes. iCoat’s products—including UV-resistant sealers, epoxy flooring, and decorative overlays—are engineered for superior adhesion, scratch resistance, and longevity. The company’s materials are manufactured in the U.S. and tested rigorously in real-world conditions, ensuring reliability for applications ranging from warehouse and garage floors to commercial flooring like restaurants and hotel lobbies.

Empowering Contractors Through Training

iCoat’s epoxy and concrete systems are trusted by architects and contractors worldwide for their versatility and durability. Commercial clients rely on products like Metal Illusion Epoxy Flooring and stain-resistant overlays for high-traffic spaces, while homeowners use iCoat solutions to upgrade countertops, patios, and driveways. Recent innovations include lightweight overlays that replicate natural stone at a fraction of the cost.

Veteran-Owned, Community-Focused

As a veteran-owned business, iCoat prioritizes supporting military families and small businesses. The company’s Phoenix headquarters provides direct access to product experts, certification programs, and tailored project guidance.

Listen to the Concrete Conversations podcast on Spotify, Apple, Amazon, and everywhere to hear Tim’s full story. Podcast management by GCG

About iCoat Products, Inc.

The industry leader in epoxy and decorative concrete products – Quality since 1990. iCoat Products, inc. is the premier designer and manufacturer of epoxy and decorative concrete products for use in artistic works, preservations, and residential, commercial, and industrial applications. iCoat developed systems for interior and exterior decorative architectural overlays with the latest installation techniques and provides the very best training available in the industry. Minimal need for demo – for flooring, walls, countertops, tabletops, and bars, delivering superior results from its unique scientific urethane and epoxy products.  


iCoat provides installer training and certification to guarantee the results you are looking for. We have a network of distributors, installers, and artists throughout the U.S. & Canada and ship our proprietary products worldwide. 


For more information, contact: iCoat Products, Inc. 
1519 W Grant St. Phoenix, AZ 85007
Office: 877-669-1110 or Direct: (602) 258.1114 


Media Contact: Ian Faith
ianfaith@globalcreativegroup.com
t: 877.855.6755

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