IanAmerican Dream from Pandemic Despair, Rachael Croxall’s Story of Preserving Memories, Faith, and Poetry
Phoenix, Ariz. Jan 28th, 2025. iCoat Products, Inc., is proud to announce the release of Episode 8 of its fast-growing Resin Mastery Podcast, an interview with Rachael Croxall of Blossom & Rhyme. Based in Chattanooga, Tennessee, Blossom & Rhyme is now one of the biggest flower preservation companies servicing weddings, memorials, and celebrations in the United States. Her story is an inspirational tribute to hard work, passion, and faith.
Resin Mastery Podcast hosts Ian and Rachel do a deep dive into Rachael Croxall’s story to inspire others to see opportunity where most will see failure and despair. During the pandemic after losing her job at a wedding venue. Leaning on her Christian faith and driven by a passion for preserving memories, she began creating resin jewelry and keepsakes using wedding flowers, initially making small necklaces and eventually expanding to full bouquet preservations. Her business took off after a viral Instagram video got 40 million views, which prompted her to transition from a hobby to a full-time enterprise.
When a frost disrupted one of the main US plants that supply epoxy chemicals, and the pandemic had ports backlogged for imported products, iCoat was able to provide a steady, constant supply based on their relationships and longevity in the supply chain. While other companies were telling their clients it would be weeks before they could get more product, Blossom & Rhyme had a constant supply of epoxy through iCoat to fill their orders. https://artist.icoatproducts.com
The company quickly grew from a small home-based operation to a substantial business with multiple employees. Rachael emphasizes the importance of hard work, customer service, and being selective about partnerships. Her unique approach includes incorporating poetry into her preservation services, with shipping specialists selecting personalized poems that match each client’s love story or memorial narrative.
Today, Blossom & Rhyme has expanded to a large workspace of 6,000 square feet and employs 20 people, including Rachael and her husband. They have become the most followed floral preservation account on Instagram. Rachael remains passionate about her work, viewing it as a way to help people preserve precious memories and moments that might otherwise be lost, reflecting her belief that life is composed of meaningful small moments worth capturing and cherishing. https://blossomandrhyme.com
Listen to the Resin Mastery podcast on Spotify, Apple, Amazon, and everywhere to hear Rachael’s full story about building Blossom & Rhyme. Podcast management by www.globalcreativegroup.com
About iCoat Products, Inc.
The industry leader in epoxy and decorative concrete products – Quality since 1990. iCoat Products, inc. is the premier designer and manufacturer of epoxy and decorative concrete products for use in artistic works, preservations, and residential, commercial, and industrial applications. iCoat developed systems for interior and exterior decorative architectural overlays with the latest installation techniques and provides the very best training available in the industry. Minimal need for demo – for flooring, walls, countertops, tabletops, and bars, delivering superior results from its unique scientific urethane and epoxy products.
iCoat provides installer training and certification to guarantee the results you are looking for. We have a network of distributors, installers, and artists throughout the U.S. & Canada and ship our proprietary products worldwide.
For more information, contact: iCoat Products, Inc. 1519 W Grant St. Phoenix, AZ 85007
Office: 877-669-1110 or Direct: (602) 258.1114
Media Contact: Ian Faith
info@globalcreativegroup.com
t: 877.855.6755
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